Crafted in Fairbanks, Alaska

Beautiful websites for the local heart of Alaska.

Your business deserves a website as exceptional as the work you do. I design modern, high-performing sites for local businesses — quickly, affordably, and personally.

20+
Years in business
100%
Local & personal
1:1
Direct collaboration
Abstract aurora-like blue and violet gradient representing modern digital craft

Crafted for Alaska

Websites that feel like a handshake — warm, reliable, local.

For local businesses

RestaurantsContractorsMedical OfficesLaw FirmsAccountantsReal EstateRetail ShopsConsultantsHome Services
Why your website matters

Customers decide in seconds. Your website is the first handshake.

Before someone calls, walks in, or hires you, they Google you. What they find shapes everything that comes next.

0%

of people judge a business's credibility by its website.

0%

of consumers research online before visiting or calling.

0s

is all you get to make a first impression online.

0%

of mobile users won't return to a site they had trouble with.

Special feature

What happens when someone Googles your business?

The same search. Three very different outcomes. Which one is your business right now?

No website

You disappear.

The searcher scrolls to the next result. You never even got a chance.

Old website

You look outdated.

A dated site quietly signals you might not be around anymore — or not worth calling.

Modern website

You look like the professional you are.

Instant credibility. A clear next step. New customers reach out with confidence.

Why CaroneCrafted

A local partner who actually gets your business.

You're not hiring a giant agency. You're working with one experienced person who cares about the outcome as much as you do.

Local to Fairbanks

Born and raised here. I understand this community — and the businesses that serve it.

Business first, website second

Decades in higher ed, medical, retail, and executive admin. I've run the businesses I now build for.

AI-powered efficiency

Modern tools let me deliver in weeks what used to take months — without cutting corners on quality.

One-on-one collaboration

No account managers. No handoffs. You work directly with the person building your site.

Services

Everything you need. Nothing you don't.

All services

Website Design

Modern, elegant sites tailored to your business and your customers.

Website Refresh

Bring an outdated site up to today's standards — fast.

Landing Pages

High-converting single pages for campaigns, launches, and offers.

Small Business Websites

Everything a local business needs, without the bloat.

Luxury Property Websites

Cinematic sites for high-end real estate listings and portfolios.

SEO Foundations

The right structure, speed, and content so Google can actually find you.

Your website could be next

Concepts I already imagined for local businesses.

These are demonstration concepts for fictional Fairbanks businesses, each designed to show what's possible. Your business could look this good — or better.

Restaurant
Aurora Kitchen & Bar
Demo

Aurora Kitchen & Bar

Restaurant

AK
Contractor
Northern Peak Contracting
Demo

Northern Peak Contracting

Contractor

NP
Medical
Chena Family Medicine
Demo

Chena Family Medicine

Medical

CF
Accounting
Denali Ledger CPA
Demo

Denali Ledger CPA

Accounting

DL
Luxury Real Estate
Midnight Sun Estates
Demo

Midnight Sun Estates

Luxury Real Estate

MS
Retail
Birch & Bark Boutique
Demo

Birch & Bark Boutique

Retail

BB
Side by side

Old website vs. modern website.

Old website

Welcome to Our Business!!!
HomeAbout UsContact
*** BEST DEALS IN TOWN ***
Please call us at (555) 555-5555 for more information. We have been serving customers since 1998.
Last updated: 03/14/2011

Modern website

Your Business
Beautiful work,
done right.
Feature
Old
Modern
First impression
Looks like a printed 2004 brochure
Feels premium the moment it loads
Mobile experience
Text is tiny, buttons don't work
Effortless on any phone
Speed
Slow, images crawl
Loads in under 2 seconds
Getting found
Invisible on Google
Built with SEO from day one
Trust
Customers hesitate
Customers reach out with confidence
The process

Simple, transparent, and built around you.

  1. 01

    Discover

    We talk about your business, your customers, and what success looks like.

  2. 02

    Plan

    I map out the pages, structure, and content strategy that fits your goals.

  3. 03

    Design

    You see your site come to life with a modern, custom look — not a template.

  4. 04

    Build

    I develop it to be fast, mobile-perfect, and easy to update over time.

  5. 05

    Launch

    We go live with SEO in place and a plan to spread the word.

  6. 06

    Support

    Ongoing help whenever you need edits, updates, or new ideas.

Portfolio

Selected work & concepts.

View full portfolio

Restaurant • Concept

Aurora Kitchen & Bar

Aurora Kitchen & Bar

Restaurant
Challenge

A beloved local spot with no online presence — customers couldn't find hours, menu, or reservations.

Solution

A cinematic, mobile-first site with online reservations and a photographic menu.

Result

Projected 3× increase in weeknight reservations.

Luxury Real Estate • Concept

Midnight Sun Estates

Midnight Sun Estates

Luxury Real Estate
Challenge

High-end listings displayed on a dated template that undermined the properties.

Solution

A luxury portfolio site with full-bleed imagery, story-driven listings, and lead capture.

Result

Positions the brokerage as the premium option in the market.

Kind words

What clients would say.

Sample content
"Carone understood our business in one conversation. The site felt like us — only better."

Sample Client

Owner, Aurora Kitchen & Bar

"Fast, thoughtful, and refreshingly non-technical. Exactly what a small business owner needs."

Sample Client

Managing Partner, Denali Ledger CPA

"Our listings finally look as premium as the homes they represent."

Sample Client

Broker, Midnight Sun Estates

Pricing philosophy

Priced to fit your business — not a template.

Every business is different, so every project is quoted around your goals, timeline, and needs. What stays the same: honest pricing, clear scope, and excellent value.

  • Affordable
  • Efficient
  • Customized
  • Designed around your goals
  • Excellent value
Let's build something amazing

Ready for a website your business deserves?

Free consultation. No obligation. Just a friendly conversation about what your business could look like online.